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How uses access the mobile website
By looking at this graph (which is supplied by the most predominant mobile UX research group in Japan),
we can see how users find (access) their content and/or website that they would like to reach.
I will translate the left column:

1. Access site from "Carriers' Official Menus"
2. from entering url or from other links
3. they see it from the desktop internet
4. Mail magazine, mass emailing (after user signed up on their site, not spam)
5. from a friend or acquaintance
6. from Newspaper or magazine
7. from carrier company's mail (from their bill and brochure)
8. from the television
9. saw it from a store or something within the store.
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Thanks for the graph. It provides a lot of insight. I may end up learning Japanese if I spend enough time on this forum.
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